A website for a new software product, built to be found.
Bookable is a booking system for businesses that run on appointments. We built the website that sells it: branding, structure, copy and SEO, in three languages. The goal is simple: anyone in Belgium or the Netherlands looking for a booking system should end up on bookable.be.
per trade
The brief
A new software product has one problem: nobody knows it exists. Ads cost money for every click, for as long as you keep them running. Bookable wanted a website that brings in customers from Google on its own, in every language and for every trade that runs on appointments.
At the same time, the site had to make the product clear straight away. Anyone landing on it should get what Bookable does, what it costs and how to start within seconds. No demo request, no quote.
What we built.
A website that sells the product and gets found on Google. Built on WordPress, but with lean custom code and no heavy page builder, so every page loads fast.
A brand that works like a product.
A logo, colours and visual style that hold up just as well on the website, in the app and in a booking form. Every trade got its own colour, right down to the Instagram posts and the ads.
A page for every trade.
Seven sectors, each with a page per profession. A physio reads about physiotherapy, a barber about his shop. Every page targets the exact phrase that trade searches for, like "booking system for physios".
Three languages that read like the real thing.
Dutch, English and French, with copy that sounds like it was written in that language. Each language has its own URLs and its own keywords, so Bookable gets found in Wallonia and Brussels too.
A clickable demo.
Visitors try the booking form themselves, all four steps of it. They see the product before they sign up.
A help centre and a blog.
Articles that answer what business owners actually search for, like what a booking system costs or how to cut no shows. They pull in visitors who are still comparing options.
A cost calculator.
It shows what an empty chair costs over a year. A hard number convinces faster than a list of features.
Pricing, upfront.
Clear plans from € 29 a month, with a button to start straight away. No form, no waiting.
The result
Bookable is live with 179 pages, each targeting its own keyword. The site is built to pull in more visitors from Google month after month, without paying for every click.
Launching a software product, an app or a SaaS of your own? We build the website or landing page that sells it, with the structure to get found.
A website for your software?
Tell us what you’re building, and we’ll look at how to make it findable.
- Reply on working days, usually the same day
- Affordable prices, no small print
- Direct contact, no account manager