Beni Auto: lots of new enquiries for a car buyer

Beni Auto buys cars, vans and motorhomes all over Belgium, whatever their age, damaged or not. We built a website that earns trust and brings in enquiries.

A two step form: first you enter the details of your car, such as make, model, year, mileage and your asking price, and add photos. Then come your name and phone number. That way you start with what you already know, and the step to your contact details is a small one.

A page for every vehicle type: besides cars, Beni Auto has separate pages for motorhomes and vans. The copy names the car brands and types people search for, from estate cars to SUVs, so the site ranks higher in Google.

A thank you page after the form: you know straight away that your enquiry arrived and what happens next.

Google Ads: the site runs alongside a Google Ads campaign of € 50 a day, good for 10 to 15 enquiries a day. The form and the pages are tailored to those ads.