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Website for a facade renovation company in Antwerp

A facade renovation company sells a job worth tens of thousands of euros to someone who only sees the result once the scaffolding comes down. So the website has to earn that trust upfront. This is how we did it for AMB Services, a facade renovation company from Borgerhout working in and around Antwerp.

AMB Services website on a MacBook, built by Offlow

ClientAMB Services

SectorFacade renovation

RegionAntwerp and surroundings

Website linkamb-services.be

The challenge

AMB Services does render, external wall insulation, cladding, facade cleaning and plastering. The old website was already found on Google, but the copy said very little. Someone who wants their facade rendered is looking for three answers: what does it cost per m², which grant can I get and what will it look like when it’s done. If those answers weren’t there, the visitor clicked through to a competitor.

Owner Abdeslam Assouti went looking for a web designer himself and found us through Google. His brief was clear: a site that looks as professional as his work, without losing the Google rankings he already had.

The render page of AMB Services on an iPhone

Where facade renovation websites usually fall short

Every service on one page, so Google doesn’t know what you want to be found for
No price guide, even though that’s the first thing a homeowner wants to know
No before and after photos, for a job that you really need to see
A new site that throws away the old addresses, and the rankings with them

The solution

Rankings kept intact

A new website is where Google rankings often get lost: pages move to a new address and the positions you built up disappear. So we kept the existing link structure. Every page that was already found still lives at the same address. Only the content was rewritten and made stronger.

A page for every service

Facade renovation, render, external wall insulation, cladding, facade cleaning and plastering each got their own page. That lets Google show the right page for the right search. Every page answers what a homeowner wants to know: what it is, what it costs per m², how the job runs and how long it takes.

Prices and grants side by side

A separate page lists prices and grants. Anyone wondering whether a renovation is affordable gets a ballpark figure and the grants they may qualify for. Those are exactly the visitors who go on to ask for a quote.

Proof that convinces

Completed projects with before and after photos show what AMB has already done in the area. The Google reviews sit right at the top, with the score clients gave themselves.

A quote in a few clicks

Every page ends with the same clear offer: a free site visit, with a quote within 24 hours. On a phone, that button always stays in view.

Google Ads for the first enquiries

SEO takes time. So Google Ads run on the main services in Antwerp, bringing in enquiries today while the SEO keeps building.

The result

AMB Services now has a website that says what they do, for whom and where, with a page for every service and a clear request for a quote on every page. The rankings the old site had were kept. This is what Abdeslam wrote on Google:

Silvio and his team built me a beautiful website, from the SEO to a professional, clear look for my business. I'm really glad I chose their service. Highly recommended!

AAAbdeslam AssoutiOwner, AMB Services

Need a website for your facade or construction business?

Are you a facade specialist, contractor or tradesperson whose work deserves a better website? See how we approach a website for construction companies, or what web design in Antwerp costs. A website starts from € 750. Request a free website audit.