Intrigo: a website that lowers the barrier to first contact
Intrigo is the practice of Stien, who offers tantric massage at two locations, Laakdal and Boom.
Project description
With tantric massage, the barrier is not the price or the availability but the uncertainty: what exactly happens, what is expected of me and who will I be seeing? Those questions need an answer before anyone gets in touch. We built a website that explains what the massage involves, makes the ground rules clear up front and lets you pick a free slot yourself.
The brief
Someone who is unsure about a tantric massage won’t just pick up the phone to ask how a session goes. So that explanation had to be on the site: who Stien is, how a massage goes, what it costs and which rules apply. And the site had to come across as professional and discreet.
The session written out, house rules in the menu, and booking your own slot
A separate page describes step by step how a massage goes: an introductory conversation about your expectations and boundaries, a short breathing meditation and then the massage itself. Anyone who is unsure finds the answers there before a first appointment.
The house rules and terms and conditions are not tucked away in the footer but sit in the main menu, with clear agreements on hygiene, confirmation, cancelling and arriving late. That makes it clear the site belongs to a professional practice. The Services and prices page lists the three packages with their price.
In the calendar you see for each location, Laakdal or Boom, which slots are still free. You pick one, send it through the form and get a confirmation by email or text. For a service where people want to stay discreet, that lowers the barrier more than any persuasive copy.
The design is soft: pink and peach tones, rounded shapes and plenty of white space, with the lotus logo as the only visual mark. That calm is what allows the copy to be very direct.
The result
Intrigo has a website that explains exactly what the massage involves, makes the ground rules clear up front and lets you pick a free slot yourself. That way the site answers the most important questions before the first conversation even starts.
Want a website where clients book themselves?
For practices, therapists and wellness businesses, we build websites with an online calendar that lowers the barrier to a first appointment. Take a look at our web design, from € 750, or request a free website audit.
What we did
- Website design and build
- Online calendar
- Copywriting
- Brand identity carried over to the web
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