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Prisma Sign: a website for garage doors, roller shutters and awnings that gets found in every town

A website for an installer of garage doors, roller shutters and awnings, with a page of its own for each product and the towns around Sint Niklaas built in.

Website of Prisma Sign, designed and built by Offlow

ClientPrisma Sign

CategoryWebsite design and build

RegionSint Pauwels and the Waasland region

Website linkprismasign.be

Project description

For more than 25 years, Prisma Sign has been installing, repairing and automating garage doors, roller shutters and awnings in the Waasland region, from its base in Sint Pauwels. Owner Kurt De Fyn deliberately works without subcontractors: order from Prisma Sign and its own team turns up at your door. We built a website where every product got a place of its own, with the company’s own work as proof and a clear route to a quote or a repair. That way Prisma Sign gets found by two kinds of customers: people calmly comparing new garage doors, and people who need someone fast because their door is stuck.

The brief: getting found per product and per town

Anyone in Sint Niklaas or Beveren looking for a sectional garage door often adds the name of their town when they search Google. A website with one general page gives Google little to work with for a search that specific. Prisma Sign offers three different products, and also repairs and automates existing doors and roller shutters. All of that had to be on the site separately and clearly, together with the towns they work in.

Prisma Sign website garage doors product page

A page per product, with the towns built in

Garage doors, roller shutters and awnings each got their own page with their own copy, photos and a button to request a quote. Those pages list the towns Prisma Sign works in, from Sint Gillis Waas and Sint Niklaas to Stekene, Beveren and Temse, so the site shows up for searches that include a place name.

Repairs and automation are not tucked away in a list but sit in the very first sentence of the site. The pages for garage doors and roller shutters have a separate section on repairs, with the phone number right there, because anyone whose door is stuck wants to call straight away.

Their Belgian house brand, Beta Doors, got its own section on the garage doors page, with finishes, insulation and options. A customer wants to know exactly what is being installed, and that makes the offer concrete instead of a promise about quality.

The projects page shows the company’s own work from its own region: installed garage doors, roller shutters, screens and patio covers. If you are unsure about a colour or a model, you see straight away how it looks on a house nearby.

The result

Prisma Sign has a website that gets found per product and per town, uses its own work as proof and brings two different kinds of visitors to the same phone number. The copy spells out what the company does differently: its own team, no subcontractors, and repairs to doors and roller shutters they did not install themselves as well. That is exactly what a customer wants to read before picking up the phone.

Want a website built for your garage doors, roller shutters or awnings too?

For installers of garage doors, roller shutters, screens and awnings, we build websites that appear high in Google for every product and every town. Having a website built starts from € 750, and with SEO from € 195 per month we make sure you also show up on Google Maps and in the search results for your own region. Request a free website audit and you will know where you stand today.