Focus Performance: a website for a personal trainer with a track record worth showing

Focus Performance is the business of Bright Eze, a personal trainer in Stekene and Moerbeke Waas.

Website of Focus Performance, designed and built by Offlow

ClientFocus Performance

CategoryWebsite design and build

RegionStekene and Moerbeke Waas

Website linkfocusperformance.be

Project description

Bright is an IFBB athlete and in 2021 he was number one in the world rankings in the Men’s Physique category. A track record like that carries real weight, because clients choose a trainer on credibility. We built a website that shows his five services clearly, makes the group classes concrete and uses his track record where it belongs: as the reason to start with him.

The brief

Training and nutrition plans, posing lessons, massage, online coaching and personal training: that is a broad offer for one trainer. The site had to make that offer easy to follow, with clear prices, so a visitor sees straight away what they can book and what it costs.

Focus Performance website services and group classes

Five services, clear classes and a story in his own words

The five services sit side by side as image cards, each with its own photo and a link to the prices. Those prices are written out for each service, from an eight week nutrition plan to a one hour posing lesson.

The HIIT workout and the Sunday morning bootcamp each have their own block with the time, the price per class and the address. Anyone who wants to come knows straight away when and where.

The section about Bright is written in his own words: his age, his family, his competitions and the prizes he won. With personal training you are not just choosing a service, but also the person who will coach you for the months ahead.

Every page has a WhatsApp button, next to the contact form. So you can ask your first question in whatever way suits you best.

The result

Focus Performance has a website that shows the five services and their prices clearly, makes the group classes concrete enough to come and give one a try, and uses Bright’s track record as the reason to start with him.

Want a website for your sports business or coaching practice too?

For personal trainers, coaches and sports businesses in the Waasland region, we build websites that show what you offer clearly and lower the barrier to a first class. Take a look at our web design, from € 750, or request a free website audit.