Google Ads management by someone you can actually get on the phone.
We take over your Google Ads, or set them up from scratch. We track every enquiry, adjust every month and cut whatever costs money without bringing anything in. You call Silvio directly, not an account manager.
- Every enquiry tracked: form, phone and WhatsApp
- No minimum term
- Your Google Ads account stays yours
- Direct contact with Silvio
Lots of clicks, hardly any calls?
Your ads are running, Google sends you an invoice every month, and still your phone doesn’t ring any more often. Usually your account isn’t badly set up. It just isn’t being adjusted any more, and nobody tracks what a click brings in.
That can be fixed. With the work done in the right order.
Your Google Ads, last monthExampleEveryone can see clicks and cost. How many customers came out of it, nobody knows. That's where our work begins.
What’s usually missing
- ✕No tracking of enquiries, only clicks and impressions
- ✕No exclusions, so you pay for keywords that bring in nothing
- ✕An ad that sends people to the homepage instead of the right page
- ✕A budget spread across every service instead of across what pays off
- ✕Campaigns left on automatic for months without anyone looking
This is what we do
- Make every enquiry measurable: form, phone and WhatsApp
- Separate campaigns for each service, so you see what a customer costs per service
- Exclude keywords that cost money and bring in nothing
- Ads that send people to the right page, not the homepage
- Adjust every month based on what actually comes in
- Your website and your ads aligned, because we build the website too
When does Google Ads pay off?
Advertising isn’t the answer for every business. It pays off when these three things are true. If one of them isn’t, we’ll tell you honestly in the first call.
Your customer is searching today
Google Ads works when people are actively searching for what you do: a leaking roof, a car that needs to go, a bathroom that’s due for a makeover. If nobody’s searching, ads won’t help much.
One customer brings in enough
Every enquiry costs money. If one customer is worth a few hundred or a few thousand euros, you soon earn back a few tenners per enquiry. With a ten euro product, it’s a different story.
Your page turns a click into an enquiry
A click isn’t a customer yet. The page behind your ad has to show straight away what you do, who it’s for and how to ask for a quote. If there’s no such page, we build it.
± € 20 per enquiry for a renovation company in Veurne.
Glenn Piessens renovates bathrooms, lays indoor flooring and does house clearances in and around Veurne. We built his website, handle his SEO and set up his Google Ads, with a budget of € 150 a month.
What we did:
- A new website with a dedicated page for each service
- Google Ads with a budget of € 150 a month
- SEO aimed at Veurne and the surrounding towns
- His Google Business Profile and reviews actively managed
Result: 7 to 8 enquiries a month, around € 20 per enquiry in ad spend, and number 1 on Google Maps for “badkamerrenovatie veurne”.
Everything is done exactly as promised and the follow up is excellent! Highly recommended!
Glenn PiessensOwner, Glenn Piessens RenovatieMore results with Google Ads.
Beni Auto
10 to 15 enquiries a day with € 50 a day on Google Ads. The form starts with the car’s details, and only then asks for your name and phone number.
Auto Select
10 to 15 enquiries a day with € 50 a day on Google Ads, for a car buying company from Sint Niklaas. Every major car brand got its own page.
Je Auto Verkopen
Every enquiry tracked. With Google Tag Manager we see which campaigns bring in enquiries, and we shift the budget to where it pays off.
How we handle your Google Ads.
Four steps, in this order. Because if you raise the budget on an account that tracks nothing, mostly you just raise your bill.
- 1
We look at what you do today, together
In a first call we go through your account: which searches you’re actually paying for, what an enquiry costs you and which campaigns are losing money. If you don’t advertise yet, we check whether enough people search for what you sell.
First call - 2
We make every enquiry measurable
Form, phone and WhatsApp: every enquiry is counted through Google Tag Manager. Without that tracking you’re flying blind, and Google decides for itself where your money goes.
At the start - 3
We build one campaign per service
Every service gets its own campaign that sends people to a page about that service, not to your homepage. That way you see what a customer costs for each service. If that page doesn’t exist, we build it.
At the start - 4
We cut and adjust
Keywords that cost money and bring in nothing go, and the budget moves to what does work. You see how many enquiries came in and what they cost.
Every month
What does Google Ads management cost?
There are two amounts. Your ad budget goes straight to Google and stays yours. On top of that, you pay us for the management. There’s no fixed rate for that, because a car buying company advertising across all of Flanders needs different work than a roofer in three towns. What the management costs depends on these three things.
Your services
What you sell decides how many campaigns you need. One service is one campaign. Eight services means eight, otherwise you never see which service brings in customers.
- One campaign per service
- A dedicated page for each service
- Separate tracking for each enquiry
Your sector
In one sector you pay a few tens of cents per click, in another a few euros. The fiercer the competition, the more work it takes to keep your cost per enquiry low.
- Exclusions that keep growing
- Bidding on what pays off, not on volume
- Ad copy that attracts the right customer
Your target audience
Who you want to reach, and where, decides what your campaigns look like. The time of day and the device your customer searches on also decide where your budget goes.
- Setting who sees your ad
- Budget moved to the hours that work
- Adjusted every month based on what comes in
In a first call you get a proposal showing what the management costs for you and what we do for it. No minimum term, and your Google Ads account always stays yours.
They did find customers.
This is what clients say about working with Offlow.
Offlow created a complete online and offline brand identity for us. Thanks to the combination of SEO and targeted Google Ads, people find us really easily and we get new customers every month.
Lorenzo De MaeyerOwner, Dakwerken DakloOfflow built my website and it was fully live in less than three weeks. Both the design and the finish were exactly what I had in mind from the start. Very happy with the result, and I'd definitely recommend them!
Bjorn MaesOwner, MaesTuinWhen I decided to have a professional website built, I ended up at Offlow through word of mouth. From the very first contact, everything went smoothly and felt personal. I always spoke to the same person, which was really pleasant. Thanks to the strong SEO copy, we're much easier to find and we get new enquiries every week.
Jonas De SaegherOwner, De Saegher SchilderwerkenSwitching to Offlow was a breath of fresh air. Our WordPress site was taken over quickly and without any hassle. What I find most useful is the short line of communication: I send what needs changing via WhatsApp and it's usually sorted the same day.
Ads work today. SEO works for free tomorrow.
As long as you pay, you’re at the top. Pause the campaign and you’re gone. That’s why we almost always set up Google Ads together with SEO: the ads bring in enquiries now, and your positions in the regular search results take over after that.
With AI it’s the same story. When someone asks ChatGPT which roofer to call, you can’t buy your spot in that answer. That answer builds on the same sources that already rank at the top of Google.
Want to tackle that part too? Read more about our SEO agency or about getting found in AI.
Based on reviews and websites, you could contact these roofers:
- Dakwerken Concurrent
- Daken Waasland
- Renovatie De Meyer
This is Silvio.
Silvio De Maeyer is the owner of Offlow. He has been building websites from Stekene since 2019, more than 160 so far, and for many of those businesses he also sets up the Google Ads and the SEO.
You email or call Silvio directly. Silvio looks at your account, sets up your campaigns and checks on them every month. If he needs a colleague, he brings one in. You keep talking to Silvio, not to an account manager who has never seen your campaign.
since 2019
Paying for clicks but not getting customers? Book a call.
Tell us briefly what you sell and whether you already advertise. Silvio will email or call you back and tell you honestly whether Google Ads pays off for you.
- Reply on working days, usually the same day
- Affordable prices, no small print
- Direct contact, no account manager
Frequently asked questions about Google Ads management.
Can’t find your question? Just send us a message, on WhatsApp too.
What does Google Ads management cost?
There are two amounts: your ad budget, which goes straight to Google, and the management. We don't work with a fixed rate for the management, because the work depends on your service, your sector and your target audience. After a first call you know what it costs for you, before you sign anything.
What does a click on Google cost?
You pay per click, and what a click costs varies a lot by sector. In a quiet sector you pay a few tens of cents, in a busy one it runs up to a few euros. That's why we first look at what an enquiry can cost you, and only then at the budget.
What's the minimum budget I need?
Enough to be able to measure. With a few clicks a week, you still know nothing after a month. At Beni Auto, € 50 a day brings in 10 to 15 enquiries a day; for Glenn Piessens, € 150 a month is enough. In the first call we'll tell you honestly whether your budget is enough.
Does my Google Ads account stay mine?
Yes. We work in your account, not in one of ours. If you stop working with us, everything stays in place: your campaigns, your history and your tracking.
How quickly will I see results?
Advertising works straight away, so the first enquiries usually come in within the first few weeks. The first month is mostly about tracking and cutting what brings in nothing. After that, your cost per enquiry improves month after month.
Am I tied to a contract?
No, the management has no minimum term. We do ask you to give it a few months, because an account that starts over every month never learns anything.
What's the difference between Google Ads and SEO?
With Google Ads you pay per click and you're at the top straight away, for as long as you pay. With SEO you work on your position in the regular search results and on Google Maps. That takes longer, but a click costs you nothing there. Most businesses get the most out of the two together.
Which businesses does Google Ads pay off for?
For businesses people actively search for, where one customer brings in enough: tradespeople, renovation, roofing, car buying companies and local service providers. We get our strongest results with car buying companies like Beni Auto and Auto Select, and in renovation and roofing.
What do you need from me to get started?
Access to your Google Ads account, or we create one in your name. Plus access to your website, so we can set up the tracking. We do the rest.
Do you also take over an existing account?
Yes. Most accounts we take over aren't badly set up, they just haven't been adjusted in a long time. We start from what's there and keep what works.
Does my website need changes?
Sometimes. An ad works best when it sends people to a page about that one service, with a clear button to ask for a quote. If there's no such page, we build it, because building websites is what we do.
Do I get free ad credit from Google?
Google sometimes gives new advertisers credit once they spend a certain amount. The amount and the conditions change regularly, so at the start we check whether there's an offer running for your account at that moment.
Do you do SEO as well?
That's often the best combination. Ads bring in enquiries now, SEO makes sure you're still there a year from now, even without a budget. You can read what that involves on the page about our SEO agency.